Attracting Quality Candidates: Differentiation, Perks, Diversity

There are several important parts of the recruitment and hiring process from a human resources standpoint, and one of these that’s paramount for many companies is attracting quality talent. All companies want the very best people working for them, and much of this comes down to how you position yourself for potential job candidates as they scour the market.

At WTA, Inc., we’re here to help with numerous recruitment and hiring needs for our Salt Lake City clients, including concepts that help you draw in quality talent to your business. In this two-part blog series, we’ll go over some of the key tactics we often recommend in this area as clients look to make their companies attractive to the best professionals out there.

attracting quality candidates diversity

Quick, Simple Differentiation From Competitors

Whether a prospective employee is interviewing with you or simply learning about your company for the first time, it’s important that they see some quick, simple differentiation between you and your competitors. This could come in the form of an employer brand or a mission/vision statement that immediately draws them in. It could be an unusual company culture that seems appealing and unique.

Whatever it is, make sure it’s apparent right off the bat so job candidates know they’re not just looking at another generic company. They should get a sense of what makes you special and why they might want to work for you over others in your industry.

Great Perks & Benefits

In addition to a unique employer brand, it’s also important to offer great perks and benefits that will set you apart from the competition. This could be anything from better pay and vacation time to more flexible work hours or the ability to telecommute. Job candidates are looking for companies that will not only help them further their careers but also offer a great work/life balance.

If you can offer something that makes your company more attractive on this front, it will go a long way in helping you recruit and retain top talent.

Diverse Workforce & Inclusive Culture

Another big selling point for many job candidates is a diverse workforce and an inclusive culture. This is especially true for millennials, who are now the largest generation in the workforce. They want to work for companies that value diversity and inclusion and are doing their part to make the world a better place.

If you can show that your company is committed to these concepts, it will go a long way in attracting quality job candidates.

In part two of our series, we’ll go over a number of additional themes you should be thinking about when it comes to making your company attractive to potential employees. For more on this, or to learn about any of our HR services like payroll, taxes and more for SLC clients, speak to the team at WTA, Inc. today.